Failure is relative of course, but according to Mike Morhaime, president of Blizzard, 40% of the people that left WoW for AoC, returned later on. As some people have remarked, if the president of Blizzard mentions it, it must have meant that they lost a significant amount of subscribers to Age of Conan. Which means there's a market out there for a good title. And Warhammer Online could fill that hole.
But, 40% of the leavers returned, which means those people gave something else a try, didn't like it and came back to WoW. Will this impact sales of the next new title to come along? After all, they're leaving a perfectly stable game without too many bugs, which, apparently, they still enjoy. Otherwise they wouldn't have come back. And chances are you won't really find what you're looking for in that new game either. Why take the risk, go through the whole "I'm a newbie" experience, waste time on the levelling grind again, and leave all your friends in WoW, if you already have a maxed out character and loads of friends in a game you still play with passion?
Well, some people enjoy levelling and exploring new stuff. My guess is those people would have tried Warhammer Online regardless, because it's new content. But end-game players that tried out AoC and came back, possibly won't be as inclined to give WAR a try after their AoC experience.
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